Are you looking to start a business on Amazon? Or maybe you’re already an Amazon seller, but you’re not seeing the profits you hoped for. No matter where you are in your Amazon business journey, one thing is for sure: maximizing your profits is key to success. One of the best ways to do that is to sell top-selling products on Amazon. In this article, we’ll go over everything you need to know about selling top-selling products on Amazon, from understanding Amazon Best Sellers Rank (BSR) to finding the best products to sell and promoting them effectively.
Introduction to selling on Amazon
Selling on Amazon is a popular way to start a business, and for good reason. With over 300 million active users and over 2 billion products sold in 2020 alone, Amazon is the largest online marketplace in the world. That means there’s a huge potential customer base for your products. Plus, Amazon offers a variety of tools and services to help sellers succeed, from Fulfillment by Amazon (FBA) to advertising and marketing options. By selling private label you can avoid the sunk costs of manufacturing and make your business more efficient, and profitable.
Benefits of selling top-selling products on Amazon
One of the biggest benefits of selling top-selling products on Amazon is that they’re already proven to be popular with Amazon shoppers. That means there’s built-in demand for these products, helping you sell more and earn more profits. Additionally, selling top-selling products can help you improve your Amazon Best Sellers Rank (BSR), which we’ll discuss in the next section.
Another benefit of selling top-selling products on Amazon is that they often have a higher profit margin than less popular products. This is because they’re in high demand. You can charge a higher price. Plus, if you’re using FBA, you can take advantage of Amazon’s shipping and customer service, which can make your listing more attractive to shoppers with Prime shipping as well as save you time and money.
Understanding Amazon Best Sellers Rank (BSR)
Amazon Best Sellers Rank (BSR) is a ranking system that Amazon uses to show customers which products are the most popular in a given category. It’s based on sales data and is updated hourly. The higher the BSR number, the more popular the product is. When you sell products with a high BSR, you’re more likely to get more sales and improve your own BSR.
It’s important to note that BSR is specific to each category. For example, a product with a BSR of 10 in the Electronics category might not be as popular as a product with a BSR of 100 in the Toys & Games category. That’s why it’s important to understand the BSR for your specific category when choosing products to sell. BSR can be a helpful guide when you’re looking for products to expand your line in a certain category, especially if you already have an established brand and reputation with buyers in that category.
Top-selling products on Amazon in 2023
While we can’t predict exactly which products will be top sellers in 2023, some trends are worth paying attention to. For example, eco-friendly and sustainable products are becoming more popular with consumers, so products in that category might see an increase in sales. Additionally, products related to health and wellness, home automation, and technology are likely to continue to be popular in the coming years. We recommend using tools like Google alerts to stay on top of innovation and interest in your niche so you can move quickly to sell products consumers want.
Of course, it’s always important to do your own research and choose products based on your interests and expertise. You don’t want to choose a product just because it’s popular if you don’t have any knowledge or passion for it.
Criteria for Choosing the best products to Sell on Amazon
When choosing products to sell on Amazon, you should consider a few criteria. First, you want to choose products that have a high demand and low competition. That means there are a lot of people searching for these products but not a lot of sellers offering them. Look for an opportunity to fill a niche in existing markets, like selling the eco-friendly version of a yoga mat, to appeal to that subset of consumers.
Additionally, you want to choose products with a high profit margin. This means you can charge a lower price than your competitors and still make a good profit. Finally, you want to choose products that are easy to ship and store, especially if you’re using Amazon’s FBA. The space allotted to each business is limited, so we recommend choosing smaller products that you can move quickly, especially if you’re just getting started.
Tips for selling top-selling products on Amazon
Once you’ve chosen your top-selling products, it’s important to optimize your listings to maximize your sales. Here are some tips for selling top-selling products on Amazon:
- Use high-quality images and product descriptions to make your listings stand out.
- Offer competitive prices to attract customers.
- Use Amazon’s advertising and marketing tools to promote your products.
- Encourage customers to leave reviews to improve your BSR.
- Monitor your competition and adjust your prices and listings as needed.
- Optimize your listings based on consumer feedback, using tools like PickFu.
How to find the best products to sell on Amazon
Finding the best products to sell on Amazon can be daunting, but a few tools and strategies can help. Here are some ways to find the best products to sell on Amazon:
- Use Amazon’s Best Sellers page to see what’s currently popular.
- Use a tool like Carbon 6 to research sales data and competition.
- Look for products that are currently underserved or have room for improvement.
- Consider your own interests and expertise to find products you’re passionate about.
Strategies for promoting your top-selling products on Amazon
Promoting your top-selling products is key to maximizing your profits on Amazon. Here are some strategies you can use:
- Use Amazon’s advertising tools, such as Sponsored Products and Sponsored Brands.
- Run promotions and discounts to attract new customers. Amazon promotes brands that offer discounts frequently.
- Use social media to drive traffic to your Amazon listings.
- Offer excellent customer service to encourage repeat business.
Selling top-selling products on Amazon can greatly maximize your profits and build a successful business. By understanding Amazon’s Best Sellers Rank, choosing the best products to sell, and promoting them effectively, you can set yourself up for success on Amazon. Remember to do your research, stay on top of trends, and always strive to improve your listings and customer service. And if you want more tips from the experts, join the Centurion League for free resources and support.
